NA1: The Importance Of Promotional Material

Whether it is a poster, advertising feature in a magazine or even a coffee mug, promotional material is very important into making any TV show, film or documentary successful. Regardless of what you are producing it is vital  to make and sell the right merchandise for the right product. In my case I have made a documentary so I feel that when it comes to producing my two products for my ancillary tasks the best way to attract my target audience is by producing a poster for a newspaper and a feature article on my documentary for a channel listings magazine.

My primary target audience are men aged 12-35 who are of classes C1-E and of a heterosexual orientation. Because this is the lower end of the class spectrum then these are the kind of families that are likely to read newspapers and watch TV for the majority of their spare time so therefore they are more likely to see adverts in newspapers and channel listings articles compared to higher class woman and children.

My secondary audience are men and women aged over 35 of all classes and because television and newspaper reading are two of the most carried out past times in this country, you are more likely to get a wider variety of people seeing about this documentary rather than if I solely advertised this using billboards and radio advertising.

In regards to my genre, I again feel that these two advertising methods will appeal in the best possible way to represent my target audience. To keep track of the sport two of the most popular methods in this country are by watching sport and sports channels on TV and alternatively reading the sports section in a newspaper. So by advertising in newspapers and channel listings magazines I am again advertising solely to represent both my target and secondary audiences.

M31: Evidence of Ongoing Editing

I like the amount of footage of my star vehicle coaching in my first draft of Life After Football. However there is not enough footage of him playing and just seems like a collation of random footage. I also did not add professional assistances such as captions or channel logos either.

I feel that my second draft is better than my first for a couple of reasons. The first of which is that there is a lot more footage of my star vehicle in his professional playing days. This will make audiences recognise him more whilst being able to reflect back on his career and how much it has changed. There is also a better sequence of events which helps to make 'Life After Football' flow more

My final documentary looks a lot more professional than my first two attempts. I have featured the production company, the channel logo and I have even added a caption. These little additions all connote professional publications which is what Life After Football now represents. I am very happy with this as it reflects the creative journey I have come on since September.

M29: Film Shoot Reflection

This video is from my third and final attempt at shooting my interview with one of my star vehicles. This was best shoot at my interview as the lighting is the way that I wanted it as well as the sound being by far my clearest attempt. I also positioned my background equipment very well and I feel this instantly connotes that he use to be a professional athlete.

I like this video as it shows young footballers who want to become professionals being trained by an ex professional who knows what it is like to play at the top. This shows a few different angles and shows what Jamie is doing now and it really suits what is being said in the interview. I feel that I was able to practice my tracking techniques and this worked very well.

This was one of my first attempt at shooting football action. I feel that I should have used my tripod more often so that I could keep the camera both steady and in focus. This therefore will not be featured in my documentary.

This clip shows that my star vehicle can still play a little bit as well as showing his coaching credentials. I felt this also shows good camera work and editing but probably does not have enough variation to make my final documentary.

M28: Film Shoot Evidence and Orgnisation

This is an image from of my extended footage shoots with Jamie Lowry and some of the Bodmin College Football Academy during a training session. I was able to get lots of footage from various angles and capturing lots of football action that did and didn't feature inside my documentary. This was my last of over half a dozen training sessions to be filmed at the Dragon Leisure Centre. This particular session was filmed on Friday the 19th of February and the video below is also from this shoot.

The photo above was taken at Bodmin College academy gym using one of my star vehicles on the 12th of January. I used this a lot when it came to producing my ancillary tasks.

The video below was from my second video shoot at the dragon leisure centre on 27/10/2016. I like what this represents in terms of a footballing sense and I feel that audiences like said youth footballers enjoying which at the end of the day is what football is really all about. The main downsides to this footage is that it is all similar so subsequently, it does not show enough variation. 

 

I took this interview on the 9th of January and this was the second of my attempts at shooting my interview. I took more time into planning this one but realised that I had my boom mic on the wrong settings as well as not having my lighting or focus in the exact way that I hoped it to be.

Shot Types

Throughout all of my practical work, I used a wide variety of shot types for various visual effects and to keep my work fresh and exciting. Here are the types of camera shot I have used as well as the effect in which I have used them for.

(4:18)

I have used a wide shot here as it shows how my subject is coaching in his environment. This may also connote that he has so much space to himself as he stands out as a coach compared to his team. He may also be connoting then his professional retirement has made him slightly isolated compared to his glory days.

(4:05)

I have used a variety of medium shots as it creates a slightly zoomed in effect yet enough distance to get a full picture of what is going on in this scene. As there is minimal audio from this clip then i feel that a medium shot is enough to capture exactly what is going on in his coaching footage.

(0:45)

I have used close ups particularly during the interview scenes. I have done this as it creates more emphasis on the interview and what he is saying. If this was either a medium or a long shot then I feel that this would not be as dramatic or as serious as I am aiming for. I feel that this is one of the most crucial shots throughout my entire documentary.

(5:02)

An extreme close up is used during the last question of my interview as I wanted to capture the instant shock of the question and it really leaves it on a cliffhanger. If I had used this shot on a average question then the use of would be very inaffective so I am making the most of this shot by using it now.

Full Documentary First Draft

https://www.youtube.com/watch?v=2hgrN_8uTa0

Chosen Intitution

The institution that I have chosen to help produce 'Life After Football' is 'fulwell73 productions'. Based on their huge success and acclaim whilst making Class of 92 I feel that they can give me the edge that I need within my documentary to make it stand out from the rest.