From my results I can tell that the majority of people that filled out my survey represent my target audience as my magazine will be mainly targeted at a younger audience. This will also represent my whole surveys results as I am able to get a good idea of they're areas of interest.
My results show that there is a similar percentage of males and females taking this survey so I am able to get a good idea of how people of both genders feel is important when producing a magazine. From this, I will make sure my magazine appeals to both genders as there is a fairly even split in my research.
My results show that there is a good mix of social grades and classes within the people who filled out my surveys. This will help my production because I am able to know how people with all sorts of financial backgrounds feel about how the magazine should be marketed, produced and other key features. From this I shall make sure my magazine is a affordable.
My survey results show that the majority of people who completed my survey where of a white ethnicity which was expected as the majority of people came from Bodmin which is a stereotypically a predominately white ethnic area. This will give me a good idea about my primary audience because it will be based on local people although I feel that my survey results maybe affected if I were to do this in a city.
My survey results show that the majority of people who completed my survey were of a heterosexual sexuality which was expected as the majority of people in the world are heterosexual and because my results have a small mix I am able to get opinions from people of all sexualities. This was also helpful as my target audience does not specify a sexuality so I wanted my results to turn out like this.
My survey results show that only 25% of people within my subjects regularly read music magazines. From this I can both learn what current readers feel is important in a magazine as well as finding out why people do not currently read music magazines. I will make sure my magazine attempts to attract to new readers and to still attract older readers.
From these results I can tell that my the people who answered my survey felt that contents and quality were the two key parts to making my magazine. This also represents how much time I should spend on those two points in comparison to the rest of my features. I will make sure my contents and quality are to a high standard.
My results show that the majority of people would at least consider read a music magazine if it was better made. I am therefore able to have the understanding that the better it is made, the more people will read it. I can see that if a magazine is well made, more people will certainly want to read it and be interested in reading this.
My results show that the majority of my subjects like: Hip-Hop, Pop, Indie and Rock music, which links to my magazine as it's main genres will be Indie and Rock. I now have an understanding about what the people want to see and what interests them in magazines. I now may also include Pop and Hip-Hop from time to time as they are very popular genres.
My results show that the majority of my audience will be willing to pay up to either £2-£3, from this I shall ensure my magazine is affordable but also at a price that I will be able to make enough profit after printing and publishing costs. This will be highly considered before deciding a final price.
Secondary Research
I feel that my magazine has aspects of being targeted a both a mass audience as well as a niche audience. As my magazine is mainly aimed at indie rock fans then I feel that only a select group would read this however as indie rock is a popular genre of music then therefore this would incorporate themes of both audiences.
I feel my magazine applies to the theories of Blumner and Katz who stated diversion as being a reason of reading a specific text as my indie rock genre adds diversity to my work as well as my exact audience and themes I was aiming for.
No comments:
Post a Comment