Newspaper Advert Genre & Institution Research

Colour advertisements were first in Newspapers in 1936 featured in the newspaper “Glasgow Daily Record”.  However the whole newspaper did not become in colour until 50 years later which shows that adverts really stood out for years before the whole newspaper followed suit. However there have not been masses of development throughout history of adverts, however back during the wartime era, adverts were more in the style of propaganda convincing men to sign up and fight for their country. Nowadays, it is more to do with product placement. Newspapers tend to have historically been constructed and edited by men, however a lot of women are in journalism nowadays with it now seeming a lot more evenly split between both sexes.

In 1476, the printing press was first invented by William Caxton and became the main form of printing 145 years before the first newspaper even existed. Nowadays modern forms use programmes such as Adobe Pagemaker make the process simpler and more accessible to a wider range of people. 

There are two main forms of newspaper, Tabloid and Broadsheet both of which have its successes. Tabloids have only existed since the 1920’s and first originated from the US. Broadsheets have existed since the offset and have focussed heavily on actual news and politics which are the main topical focus points in the world’s news. Tabloids on the other hand tend to focus on gossip and controversy. Tabloids have come under scrutiny often as they don’t tend to appeal to older adults, however younger readers prefer this approach and can get more involved in the topical issues surrounding the world.

In terms of sport, both types of newspaper feature sport. Broadsheets tend to be more professional and down to earth; Tabloids on the other hand focus on controversy and talking points instead of cold hard facts.

Chris Bambery states that the Marxism theory in sport means that when somethings popular it becomes a business. This is a perfect example in football because over recent years it has become more of a business as the game has progressed throughout history.