Evaluation

Final Documentary

Final Poster

Final Article

Final Logo

I made this using Adobe Photoshop as well as brushes I downloaded via BrushEasy.

NA14: Screenshots from ancillary tasks with feedback

My Double Page Spread Article:

I first added my main image on the left hand page of my article and filled the right page with just a full white layer. I did this so i could start piecing together my article around my main image.

I then decided to add the other half of the main image onto my right page as it made a very nice background image. To give this a faded effect I turned the opacity down to 14%. I felt that this needed a faded effect as it connoted the story told in the article and the documentary.

I then added three brown shapes over my background image. I did this because they would form my text boxes. This connotes and represents styles used in professional publications such as FourFourTwo and WorldSoccer magazines. 

I then added my main article text and title into the brown shapes that I had created. I had left certain room in my right rectangle for a secondary image to go into. This will make my main image stand out more and my secondary image may be recognisable to certain viewers as it will be of his playing days.

I then added the words 'Life After Football" into the top corners of my double page spread. This connotes TV listings magazines as they tend to use the name of the tv show that they are talking about in the top corners of this article. I also added this as it was just another professional touch I felt my article required.

I then added in my secondary image of my star vehicle from his playing days. This filled up gaps in my article and also made both my text and main image more significant. I also added in a small subtitle of who the interview is by. I did this as it is again another professional connotation of a standard magazine. 

I finally tried a new idea by adding and black and white image of my star vehicle in this playing days. I did this as it blends with the grey of my main image and it also shows that his playing career is over but his coaching career is his future. 

Advertising Poster:

I firstly added my background image of my star vehicle playing recently. This shows that he is still playing at amateur level and it makes a very good background image. 

I then added my main image on top of my background image with the opacity turned down to 80%. This connotes with the rest of my practical work because it is faded and shows that he is looking back into his past inside this documentary.

I then added a black bottom banner which is where I shall add all of information such as dates times and the television station that my documentary will be broadcasted upon. I feel that my poster would not be effective if I just added the title of this documentary over the middle or top of my image. 

I then added my channel logo on the far left of my bottom banner of my poster. By doing this, I am clearly displaying the links between my documentary and Channel 5 which is where my documentary shall be screened. If I only typed the channel name or number, audiences may get confused as they may only recognise the channel via its logo.  

I finally added the title of my documentary as well as its date and title. I feel it adds a simplistic but dramatic tone to my documentary. I therefore reduced the opacity of my bottom bar which both made my text and logo stand out whilst still being able to see the full image go both my main and background images.

NA13: Flat Plan of Article with Feedback

My audience felt that this looked like a professional publication and they really liked the way I have split the text boxes so that it does not look bunched together. They also like the way that I have used the main image as a background image as well as you can clearly see that my article is based around the main image.

NA12: Flat Plan of Poster With Feedback

After showing this flat plan to my audience they said to have liked the simple and effective approach I have aimed for. They also liked the fact that I had turned the opacity down on my main image because they feel that my main image would not like as a good or would compliment my background image if it were to have a full opacity. After seeing a planning document they liked the way I used my bottom banner so therefore my earlier worries were unnecessary.

NA11: Photos for Ancillary products with Feedback

I like this photo as it is solely focusses on my star vehicle. I like the that the is centred in this image whilst in kit and during a professional match. It is focussed well and I shall probably crop this and use it as a secondary image.

I personally love this image because of the way I have managed to contrast the front and and back of this image in terms of focus. Based on my serious approach I think that this will look fantastic as a main image for either my poster or article.

I like this as it shows that my star vehicle is a determined athlete both in and out of football. My star vehicle in this particular shot is modern than when he was in his prime. This can contrast to back in his main playing days when he was younger and possibly less knowledgable which may have led to the prolonged injury and shortened career. 

This is a similar image to one used in traditional football magazines because of the way it is angles and shot. I used a style model from FourFourTwo magazine before recreating an article on Gylfi Sigurddsson. This image will be the main image for my article as this is there it was probably look best.

NA10: Article Copy

Life After Football is an inspiring documentary that focusses on professional footballers and how their lives dramatically have changed. Looking at archived footage as well as extensive interviews with all of the players involved in this documentary. Writer and producer Jonty Colman came up with the idea after playing under ex Chesterfield midfielder Jamie Lowry at Bodmin College Academy.

Jamie was forced to retire from the professional game aged 26 having made over 130 appearances in Leagues One and Two. Since retirement, Lowry has moved into the coaching side of the game working with youth at Exeter City, as well as being the Head of Youth Development at Godolphin Atlantic and the Head Coach of the Bodmin College Football Academy. 

We hear the shocking stories behind how one injury can subsequently ruin a professional career and how both physically and mentally a players life. How a player like Richard Flash, can go from training with the Class of 92 and living with David Beckham, to only playing 11 professional matches in his entire career and retiring aged 23.

NA9: Short List of Design Ideas for Article with Audience Feedback

Fonts:

• Sans Seriff- My documentary and my poster both feature sans serif font styles throughout. I feel that if I keep this the same then it will look good in terms of continuity and I am also available to keep a strong brand as well as keeping to the serious manner that I have displayed throughout. My audience feels that solely based on continuity issues I should stick to this font style.
• Seriff- Some of the issues I discuss in the documentary and the accompanying products have an edgy twist so it might come across as a slightly edgy documentary. After considering this further and discussing it with my target audience, we collectedly decided that this would not be a good idea.
• Impact- As I wanted my serious approach to shine throughout, I considered using impact for parts of my write-up based on its very thick and block font approach style. My audience told that this was too childish for my 12-30 male target audience so I then went against using this.
• Helvetic Neue 95 Black- Its a very serious and bold font which is what I like about it. I feel that this is one of the best possible fonts for the approach I am going for. My audience say that I should consider as long as it follows the conventions and font styles used by the channel listings company that this is being made for.

Colour:

• Brown- As well as connoting stability which is clearly tested and challenged by people who featured in this documentary but brown is also connoted with strength. The footballers in my documentary have had to show great strength to bounce back and get their careers kick-started again. My audience think that brown is a good colour to use as it can also be associated with self reflection which is a lot of what my documentary contains.
• White-  This combined on top of another colour I feel will look excellent on my work and connotes the lightness and prosperity about what the future might hold. It also represents 'goodness' which connotes that these footballers have just become unlucky and on the whole these are all good people. My audience also agree that white would work very well on top of a darker colour. White would also connote patriotism as he is an English footballer.
• Black- Black connotes traditional football colours of balls and boots. It connotes power which for some of my star vehicles has now become there lives via coaching. It also connotes the dark times that players have faced hence they are featured in here. My audience feel  that using colour gives more impact even in terms of a serious article. I may use black as part of my image structure but when its come to deciphering upon my text, I will avoid using black.   
• Blue- Blue connote football because it is a common colour used for strips. However, both myself and my audience feel that I should steer away from blue due to its positive connotations.

Layout:

• Basing my article on a footballing example- I am considering looking at styling my article around a real life example from a magazine such as FourFourTwo. By doing this I will be connoting the same types of layout used in industry standard pieces. My audience like this idea because it shows that I am considering my audiences wants and needs from a documentary.
• Using one of my two pages just to make my main image stand out- I have thought about doing this because you see that most successful articles do whatever they can to make their main image stand out. My audience like this as they are likely to recognise a star vehicle if a large image of them is used to take up the majority of my left page.
• Using boxes to use for text which will make my article formal- Doing this will follow of both techniques and methods used in channel listings and football magazine articles. My audience wanted me to do this particularly as it shows clear links between the football and television listings industries together.
• Using a circular speech bubble on my article text- This can help me to highlight significant quotes that stand out more than the rest of the text, This is also used to draw readers in from a far. My audiences said I should use this technique on the proviso that I choose just the right quote for this.

Design:

• Text on top of text boxes- This makes the design of my article seem more catered for. It comes across that that I haven't just wrote a load of unnecessary text on some images. It shows I have carefully planned this and take care into what I am producing for my advertising material. My audience want a piece of advertising to be planned out and cared for and I feel they will be getting via this technique.
• Using bright white text on a darker background layer- I feel it makes the white text connoting a clear future stand out when you place it on a colour such as brown due to its muddy associations.
• Keeping all of my text on one page- This helps me to keep a level text to image ratio in my article. It also makes my main image stand out and my text to have its own recognition that it truly deserves. My audience like that idea but they wanted at least one image on my other side, this links onto my final design idea.
• A smaller action shot of a star vehicle on top of my main text- Doing this adds an exciting touch to my main piece of text which from a distance may come across as slightly tedious. My audience found that the addition of a small action shot adds a lot of character to my article.

NA8: Short List of Design Ideas for Poster

Fonts:

• Apricity (dafont.com)- On a whole, my audiences like this font however that claimed that it does not appear to be thick enough to make a good bold title.
• Grunge Formal (fonts.com)-  This came across to be a good title, however as it is designed and used for grunge pieces of work, it might not be serious enough for my documentary. 
• The Foundation Collection (fonts.com)- The foundation collection came across as being childish according to audience research. 
• Arial Rounded MT Bold- Out of my five options my audience found that this best suited as it seems professional and something which is likely to be used for industry standards. I therefore consulted my audiences to see how I should use and they felt by using it as a title on a bottom banner that it will both stand out and make my main image shine through which is the real aim here. 
• Bell MT- I personally wanted to keep all my work using a sans serif font style, I explained to my audience when showing them this font and they happened to agree with me.

Colours:

• White- My audience felt that white is a good colour to use as part of my work  because it connotes England as well as suggesting that I should use this mainly for release date and time as it will go well with a dark border background. 
• Green- As this connotes grass and football pitches, then it would only be fitting that this is the perfect background for a advert for a football documentary.
• Red- Audiences claimed that this would be a great colour to use because of its patriotic connotations. However, as I have a very simplistic and down to earth advert then by adding to much variation my colour pallet I may make it more complicated then necessary. I already have this colour incorporated as part of my channel five logo so I am still adding some red into my newspaper poster. 
• Black- My audience claimed that black complimented this advert well because it makes a strong background layer for my bottom banner to go on top of. This also connotes colour of classic footballs and classic football boots. It also connotes that the careers of those who feature in this documentary have taken a dark turn from their former glory days.
• Gold-  Gold connotes success which could have been achieved  both in and out of football. Just because these players they may not have reached the potential they possibly could have. My audiences though that these reasons were good enough to not only feature gold, but to use it for the title colour of my documentary. 

Layout:

• Images of star vehicles as my main image- I felt that this may be a good ideal but my audience felt that it might not come across as serious as it perhaps should do.
• A serious image of a star vehicle- This was a good idea that my audience felt would work rather well because this does a good job of connoting the style and emotion this is featured within my documentary. 
• A Bottom Banner- I wanted my images to be the main focal point so by putting  all my information on a bottom banner I am therefore getting the right balance between how much I want my images to stand out but also how much I want my text to seem bold and sophisticated. 
• Quotes about the documentary on my print work from professional publications- As this is meant to advertise my documentary then in theory this would tell the audiences that other people hold strong opinions and would say are fans of my documentary. My audience however thought otherwise claiming that i may ruin the serious manner that I am aiming for with this advert. They also feel it may ruin what it's about with quotes from certain industries. 

Design:

• Over laying my bottom banner over my two images- This works as there is a good colour contrast by my banner and my images. It also has a slightly faded affect which connotes to the faded footballers featured in 'Life After Football''. My audience liked the fact that you can still see all of my two images even with the necessary information on it. 
• Using more than image- I have used this so that it comes a cross of a faded star vehicle thinking about his former glory days. The audience felt that by turning the opacity down on the close up of my star vehicle, I will get a really professional and industry standard looking advert just via a simple editing technique.
• Placing my banner either at the top or the sides of my advert- I originally thought I should place my banner at the top of my advert but my audience were quick to point out that looks more like a magazine front cover than a advert. Based on this feedback I placed this at the bottom as it also helps my main image to stand out.
• Using logos of football teams in my advert- My audience thought that this was a good idea because it would attract fans from the teams that have been advertised. I went against this feedback because I want football fans from all over the country and possibly the globe to watch my documentation. Because of this I left logos out its creates tension and suspension who or what teams may be used in this piece of work.

NA7: Audience Research and Analysis of Both Products

Newspaper Advert Reseach

Around 70% of the people who filled out my survey for my newspaper advert were aged under 25. This is ideal to target my target audience because over half of that age category fall under my primary target audience age of 12-30. 

The majority of the people who have filled this survey out had a household income of less than £50,000. This is perfect because my my primary target audience is of a class background from middle to lower class.

There was an even split in the gender of my audience in this survey. My documentary is aimed at men so I would have preferred a 70-30 split towards males just so that I could get a true understanding from my target audiences point of view.

Nearly everyone who filled this out are white British. Because I aimed for white British audience members for my target audience, then I am glad that my main audience were reached via this survey.

I have predominately aimed my documentary at heterosexual men. Therefore the audience that answered this survey are the same sexuality balance that I have tried to take into account when planning my products.

As over 50% do not read newspapers, then they may not be the best people to criticise or give advice on my planning choices. However, if they see their ideas and thoughts come to life, then they may start to read newspapers based on the effect they may have via my advert.

From this, audiences stated that my content and images were the two most important features to consider as part of my advertising poster. I shall therefore base my content around my images before then considering other popular features such as colour and layout.

I feel positive about this answer as despite 64% saying maybe, I am more concerned about the percentage who outright said that they would not watch this which was only 11.9% which based on the gender and ages who answered etc is very good percentage. I feel that with a good advertising campaign I would be able to sway a lot of the people who answered to want to watch my documentary.

Considering 35% of people claimed not to watch sports documentaries and only 11.9% claimed that they would not watch mine, then not only has my documentary had a 24% increase in popularity to typical genre stereotypes but I am also making a valuable contribution into increased then genre popularity as a whole. This means I am making a valuable contribution to the industry.

As 60% of my audience follow football, then on average this is the most popular sport in the country which is good as I have chosen the sport which is more likely to draw the biggest audience out of all the possible options. 

Channel Listings Research:

Nearly 90% of everyone who filled out my survey were aged under 25 which is exactly the age range I want viewing my documentary.

This again was an even split which is not ideal based on my male target audience. However, I can consider my secondary audience more within this survey.

Everyone who filled out my survey was of either a lower class or middle class background which suits in the best possible way to my target audience. This will make my documentary seem more down to earth because I am not aiming at upper class families.

Everyone who filled out my survey  was white British is very helpful as this ethnic group is the one that my target audience is based upon.

The sexuality aims from my documentary are heterosexually based which is helpful from this survey as all but one of my subjects are of a heterosexual orientation.

This is slightly concerning as all but one person said they did not read channel listings magazines which may give may false information as they might not know what they are talking about.

Based on what my audiences have said, I shall mainly focus my work around my images, colour and content. I expected this to be the case as these are the more notable features.

Considering only 1 person claimed to have sometimes read channel listings magazines, then I was very encouraged by this next question. This shows that 75% would be at least tempted or would happily watch my documentary which means despite earlier concerns, my documentary can easily still be a success.

I am evenly split between people who currently watch sports documentaries so there is a very good chance of this percentage being increased. The fact that 50% of my survey do watch sports documentaries that my audience are already and excited and looking forward to the release of 'Life After Football'.

Similarly to my last survey, Football has once again proved to be the most popular sport in this country which is a good point as it proves that this will be more likely to successful than a documentary on rugby or cricket for example.

NA6: Layout Conventions for Both Products

Despite this newspaper advert and this channel listings article being two very different forms of advertising materials both of them feature a lot of common layout features. The main similarities that these two adverts/articles have are: 

• Both pieces of work have been based around the main image.
• Both use text over their main image as if they didn't they would be wasting space that they can use for other features.
• Both feature medium shots of their star vehicle/s as their main image which helps to show off the attire that they are wearing.
• Both have laid out their title three quarters of the way down their main image. If they hadn't have done this then it might have not looked as effective.

As they are two very different pieces of work, then there are features that one will have included which the other has not. These include

• Secondary images that help big up and support the main image.
• Even proportions between text and imagery which gives across the point that the layout is very well planned out and that everything is not just thrown about everywhere. 
• Large subtitles over the main image to give an extra insight on what you are about to be reading. 
• Large titles of the release date of the tv show/film.
• Critic ratings to give the audience an impression of how good the film/ tv programme is that they are about to go out and watch. 
• Quotes from critics.

NA5: Detailes Codes and Conventions of Articles

All of these articles have a lot of similarities and differences. The key similarities between these are:

• Tv Times/ Company banner in the top corner to connote the brand or whats on TV for that week.
• Quotations by actors and people associated with this programme as it gives you a personal touch about their opinions about both the programme and what you are reading. 
• Bold sans serf title as it is an article so it needs to stand out and draw audiences in just a few words.
• Captions on all main images and sub images to describe what is going on in the photo that you see.
• Subtitles which give a little piece of extra information about the article that links to the title. It also gives off a cryptic clue prior to what you are about to read.
• Information inside the article about the TV Show, Documentary or Film being advertised.

The points I have discovered are clearly the main conventions of TV show articles but other information and features can be used but is not as important nor crucial.

• A separate banner on the article advertising the channel and release time of the documentary. 
• A section inside the article solely based on behind the scenes gossip.
• A paragraph on how the programme was created and produced. 

NA4: Common conventions from Documentary Posters

After analysing documentary posters I have decided to compare which these 3 famous football documentary posters have in common. They are all individual and have their own style but they all have similarities.

List of common conventions from football documentary:

• They all feature one main image which features the key focal of the documentary which particularly stands out in their posters.
• They all have big bold titles that are sans serif of the names of the documentary.
• The colour schemes of all 3 documentaries connote the teams they are based on. 

Dependant on whether the documentary is released into cinemas or straight onto DVD, they all have different information that can or cannot be advertised as additional information. These include;

• Release date into cinemas and/or dvd.
• When they will be broadcasted onto television.
• What tv station they will be broadcasted onto.
• Quotes about the documentary from famous people and companies.
• Who stars in the documentary.
• What production company produced the documentary.
• Who directed the documentary.
• A brief subtitle into the story of the documentary. 
• Secondary images that help to set the scene of the documentary.

NA3: Analysing 3 TV Listings Articles

The first article I have analysed is by TV Times and this particular advert is for TV show 'Broadchurch'. They have used imagery in a clever way. Their main image takes up half of their advert which really makes the article both stand out and clearly display that you do not need to know the show to realise that these are the star vehicles. As this is a crime drama, they have set up the rest of the article to look like a classic 'Whodunnit?' scenario which even includes six potential suspects on the bottom half each with a small piece of text about them to explain to readers who don't watch the show their motives etc. In this sense, imagery is used very to create tense and suspension as well as an affective read.

In coherence with its imagery, the layout of this article is also very catching to the reader. Even from a distance you can tell that the show is reaching a crucial stage in the series which makes the article an instant read straight away. It's layout connotes that its a serious drama as it would be extravagant and all over the place if it was either a comedy or children's show for example. I shall have to adopt a similar style with my documentary as it is a very serious matter.

It uses a very traditional black and white text colour scheme as its a intense crime drama and they do not want to give their audiences the wrong impression about the genre of this show. Red is also used as this is a police drama and it connotes that a police investigation is being carried out. Red, black and white connote the truth as well as originality which is the exact aim I am going for. Its basic and straight to the point which is what I want 'Life After Football' to portray.

Typography is used with a Sans serif font as it has a more formal connotation. The bold title is simple, effective and does not waste anyones time. Like police dramas do, they intend to cut straight to the chase and do not aim to mess anybody about. Because I also want to cut to straight to the point, I have used a simple yet effective title of 'Life After Football' and I shall also aim to reflect this when it comes to creating a strong font and typography style. If I used a colourful and edgy title it would not reflect my target audience or my genre.

This advert uses imagery to its advantage. As Christopher Ecclestone is clearly the star vehicle in this advert, they use a large image of him to show that he is the main star. As this drama is from a similar time period to when he was playing Doctor Who, this advert has clearly tried to use his fame and fan base to both make this article stand out and to attract an audience. This is a clever idea as you are tricking audiences into reading it with just a simple image. I shall therefore use one of my star vehicles Jamie Lowry in the same manner. As people will recognise him from his playing days, they will want to watch a documentary about how his life has changed from his glory days. I will make sure it's obvious that he is an ex-professional player so therefore general football fans will be enticed if its an extra opportunity to watch football.

This advert has a fairly even text to image ratio. The top half is the one that is more likely to be seen hence the image of the star vehicle is covering the top half of the article. Because audiences from a far will only see the top half, the large image of the star vehicle will make them want to read more into both the image and the television show being advertised. I shall incorporate a similar style when I consider the layout choices in my listings magazine. I will mainly use a combination of styles from listings magazines and football magazine to create my ideal blend.

Similarly to the Broadchurch advert, this adverts primary colours are black, whit and purple compared to the black, white and red which is used for Broadchurch. TV Times have clearly used a similar structure to portray colour for yet another serious crime drama. Purple often connotes the underworld and being supernatural. This links to Christopher Ecclestone because he is known as being Doctor Who and the combination of purple is attempting to attract fans of Doctor Who to watch this crime drama. By using a famous star vehicle such as Jamie Lowry, people who remember his playing days will want to see a documentary in which he features. I will combine the use of his face with a football orientated colour pallet. 

The typography style is sans seriff. This has been done because it is a serious tv show and it is important to show this contiunity through all varities of merchandising. On this basis, it would be against character to use a serif font style. I shall use sans serif in mine as i personally feel that it looks more serious and professional. Its basic colour also connotes its serious and that they do not want to come across as light hearted.

Imagery is used a similar way to that which is used in the first article for Broadchuch. This is because they use lots of smaller images alongside the main image. I think this a great of publicising shows as the more pictures, the more you get to learn about a show before watching it. If the imagery from this only had a large image, the article would look nowhere near as professional nor interesting as it does now.

Compared to the other two adverts, this adverts layout features a lot more imagery. However, similarly to the other two adverts, this is balanced out as there is more text than the other two adverts so therefore it doesn't look either text or image heavy.  Similarly to the other two articles, this article is solely based around the main image which means the key image is main focal point of the article from a distance.

Similarly to the Christopher Ecclestone advert, the main primary colours are white black and purple. In this case, the purple is used to connote passion between the two star vehicles as you can clearly see that they are a couple. The black is used to show that they confident about themselves and supports there quote 'older people aren't de credit, daft and dotty'. This show is therefore about tackling old age head on and not falling into generally old age pensioner stereotypes. I shall use a large quote from my star vehicle Jamie Lowry as a title for my article as I that it is the best way to capture audiences into watch a documentary.

As this a drama about an old couple, sans serif has been used as they want to support the traditional genre of the show. If they used serif fonts in this article, they will make audiences believe that this show is not continuous and consistent with its marketing and advertising and will then start to question the quality of this tv show. Therefore, I shall match my typography style to my genre throughout all of my work.