The first article I have analysed is by TV Times and this particular advert is for TV show 'Broadchurch'. They have used imagery in a clever way. Their main image takes up half of their advert which really makes the article both stand out and clearly display that you do not need to know the show to realise that these are the star vehicles. As this is a crime drama, they have set up the rest of the article to look like a classic 'Whodunnit?' scenario which even includes six potential suspects on the bottom half each with a small piece of text about them to explain to readers who don't watch the show their motives etc. In this sense, imagery is used very to create tense and suspension as well as an affective read.
In coherence with its imagery, the layout of this article is also very catching to the reader. Even from a distance you can tell that the show is reaching a crucial stage in the series which makes the article an instant read straight away. It's layout connotes that its a serious drama as it would be extravagant and all over the place if it was either a comedy or children's show for example. I shall have to adopt a similar style with my documentary as it is a very serious matter.
It uses a very traditional black and white text colour scheme as its a intense crime drama and they do not want to give their audiences the wrong impression about the genre of this show. Red is also used as this is a police drama and it connotes that a police investigation is being carried out. Red, black and white connote the truth as well as originality which is the exact aim I am going for. Its basic and straight to the point which is what I want 'Life After Football' to portray.
Typography is used with a Sans serif font as it has a more formal connotation. The bold title is simple, effective and does not waste anyones time. Like police dramas do, they intend to cut straight to the chase and do not aim to mess anybody about. Because I also want to cut to straight to the point, I have used a simple yet effective title of 'Life After Football' and I shall also aim to reflect this when it comes to creating a strong font and typography style. If I used a colourful and edgy title it would not reflect my target audience or my genre.
This advert uses imagery to its advantage. As Christopher Ecclestone is clearly the star vehicle in this advert, they use a large image of him to show that he is the main star. As this drama is from a similar time period to when he was playing Doctor Who, this advert has clearly tried to use his fame and fan base to both make this article stand out and to attract an audience. This is a clever idea as you are tricking audiences into reading it with just a simple image. I shall therefore use one of my star vehicles Jamie Lowry in the same manner. As people will recognise him from his playing days, they will want to watch a documentary about how his life has changed from his glory days. I will make sure it's obvious that he is an ex-professional player so therefore general football fans will be enticed if its an extra opportunity to watch football.
This advert has a fairly even text to image ratio. The top half is the one that is more likely to be seen hence the image of the star vehicle is covering the top half of the article. Because audiences from a far will only see the top half, the large image of the star vehicle will make them want to read more into both the image and the television show being advertised. I shall incorporate a similar style when I consider the layout choices in my listings magazine. I will mainly use a combination of styles from listings magazines and football magazine to create my ideal blend.
This advert has a fairly even text to image ratio. The top half is the one that is more likely to be seen hence the image of the star vehicle is covering the top half of the article. Because audiences from a far will only see the top half, the large image of the star vehicle will make them want to read more into both the image and the television show being advertised. I shall incorporate a similar style when I consider the layout choices in my listings magazine. I will mainly use a combination of styles from listings magazines and football magazine to create my ideal blend.
Similarly to the Broadchurch advert, this adverts primary colours are black, whit and purple compared to the black, white and red which is used for Broadchurch. TV Times have clearly used a similar structure to portray colour for yet another serious crime drama. Purple often connotes the underworld and being supernatural. This links to Christopher Ecclestone because he is known as being Doctor Who and the combination of purple is attempting to attract fans of Doctor Who to watch this crime drama. By using a famous star vehicle such as Jamie Lowry, people who remember his playing days will want to see a documentary in which he features. I will combine the use of his face with a football orientated colour pallet.
The typography style is sans seriff. This has been done because it is a serious tv show and it is important to show this contiunity through all varities of merchandising. On this basis, it would be against character to use a serif font style. I shall use sans serif in mine as i personally feel that it looks more serious and professional. Its basic colour also connotes its serious and that they do not want to come across as light hearted.
Imagery is used a similar way to that which is used in the first article for Broadchuch. This is because they use lots of smaller images alongside the main image. I think this a great of publicising shows as the more pictures, the more you get to learn about a show before watching it. If the imagery from this only had a large image, the article would look nowhere near as professional nor interesting as it does now.
Compared to the other two adverts, this adverts layout features a lot more imagery. However, similarly to the other two adverts, this is balanced out as there is more text than the other two adverts so therefore it doesn't look either text or image heavy. Similarly to the other two articles, this article is solely based around the main image which means the key image is main focal point of the article from a distance.
Similarly to the Christopher Ecclestone advert, the main primary colours are white black and purple. In this case, the purple is used to connote passion between the two star vehicles as you can clearly see that they are a couple. The black is used to show that they confident about themselves and supports there quote 'older people aren't de credit, daft and dotty'. This show is therefore about tackling old age head on and not falling into generally old age pensioner stereotypes. I shall use a large quote from my star vehicle Jamie Lowry as a title for my article as I that it is the best way to capture audiences into watch a documentary.
As this a drama about an old couple, sans serif has been used as they want to support the traditional genre of the show. If they used serif fonts in this article, they will make audiences believe that this show is not continuous and consistent with its marketing and advertising and will then start to question the quality of this tv show. Therefore, I shall match my typography style to my genre throughout all of my work.
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