NA8: Short List of Design Ideas for Poster

Fonts:

• Apricity (dafont.com)- On a whole, my audiences like this font however that claimed that it does not appear to be thick enough to make a good bold title.
• Grunge Formal (fonts.com)-  This came across to be a good title, however as it is designed and used for grunge pieces of work, it might not be serious enough for my documentary. 
• The Foundation Collection (fonts.com)- The foundation collection came across as being childish according to audience research. 
• Arial Rounded MT Bold- Out of my five options my audience found that this best suited as it seems professional and something which is likely to be used for industry standards. I therefore consulted my audiences to see how I should use and they felt by using it as a title on a bottom banner that it will both stand out and make my main image shine through which is the real aim here. 
• Bell MT- I personally wanted to keep all my work using a sans serif font style, I explained to my audience when showing them this font and they happened to agree with me.

Colours:

• White- My audience felt that white is a good colour to use as part of my work  because it connotes England as well as suggesting that I should use this mainly for release date and time as it will go well with a dark border background. 
• Green- As this connotes grass and football pitches, then it would only be fitting that this is the perfect background for a advert for a football documentary.
• Red- Audiences claimed that this would be a great colour to use because of its patriotic connotations. However, as I have a very simplistic and down to earth advert then by adding to much variation my colour pallet I may make it more complicated then necessary. I already have this colour incorporated as part of my channel five logo so I am still adding some red into my newspaper poster. 
• Black- My audience claimed that black complimented this advert well because it makes a strong background layer for my bottom banner to go on top of. This also connotes colour of classic footballs and classic football boots. It also connotes that the careers of those who feature in this documentary have taken a dark turn from their former glory days.
• Gold-  Gold connotes success which could have been achieved  both in and out of football. Just because these players they may not have reached the potential they possibly could have. My audiences though that these reasons were good enough to not only feature gold, but to use it for the title colour of my documentary. 

Layout:

• Images of star vehicles as my main image- I felt that this may be a good ideal but my audience felt that it might not come across as serious as it perhaps should do.
• A serious image of a star vehicle- This was a good idea that my audience felt would work rather well because this does a good job of connoting the style and emotion this is featured within my documentary. 
• A Bottom Banner- I wanted my images to be the main focal point so by putting  all my information on a bottom banner I am therefore getting the right balance between how much I want my images to stand out but also how much I want my text to seem bold and sophisticated. 
• Quotes about the documentary on my print work from professional publications- As this is meant to advertise my documentary then in theory this would tell the audiences that other people hold strong opinions and would say are fans of my documentary. My audience however thought otherwise claiming that i may ruin the serious manner that I am aiming for with this advert. They also feel it may ruin what it's about with quotes from certain industries. 

Design:

• Over laying my bottom banner over my two images- This works as there is a good colour contrast by my banner and my images. It also has a slightly faded affect which connotes to the faded footballers featured in 'Life After Football''. My audience liked the fact that you can still see all of my two images even with the necessary information on it. 
• Using more than image- I have used this so that it comes a cross of a faded star vehicle thinking about his former glory days. The audience felt that by turning the opacity down on the close up of my star vehicle, I will get a really professional and industry standard looking advert just via a simple editing technique.
• Placing my banner either at the top or the sides of my advert- I originally thought I should place my banner at the top of my advert but my audience were quick to point out that looks more like a magazine front cover than a advert. Based on this feedback I placed this at the bottom as it also helps my main image to stand out.
• Using logos of football teams in my advert- My audience thought that this was a good idea because it would attract fans from the teams that have been advertised. I went against this feedback because I want football fans from all over the country and possibly the globe to watch my documentation. Because of this I left logos out its creates tension and suspension who or what teams may be used in this piece of work.